Monday, September 22, 2008

Cutting a trailer – 5:13

I’ve spent the last couple of days cutting the trailer for 5:13 with director, Arivind Abraham.

The one thing that actually really annoys me about trailers, in general, is how much they tend to give away.  It’s at the point now where I actually AVOID trailers as much as possible.  Especially when it comes down to scary films – I want to go and see a film and jump at the scary parts.  I want to be surprised.  I don’t want to sit there and know what’s coming up.  I want to experience the film with the characters.

Examples of decent marketing campaigns would be Taken and Cloverfield.  Taken’s trailers tended not to feature anything that happened outside the first 20 minutes of the film (for the most part, they featured just the phone conversation between Liam Neeson and the kidnappers).  Cloverfield was pretty much a teaser campaign – going into the cinema, I didn’t know what the ‘event’ was.

I think it’s been several years since anybody’s gone to see a film solely for the special effects.  That might have washed a few years ago with Jurassic Park, but I think the audiences are (more than) aware that great visuals don’t guarantee a knock out film.  That’s sort of why I don’t understand it when film makers fill trailers with all of the killer moments from the film.  I mean, sometimes trailers are treated like a “3 minute version” of a film.  And that’s bad.

So, going into the 5:13 trailer edit, the idea was to make the audience want to go see the movie.  We didn’t want to give away the story, we didn’t want to blow the “jumpy bits” in a trailer.  The goal was to present a minute-or-so teaser that leaves the audience wanting more.

Trailer to follow soon.

Post Production Updates

Youch, it’s been a while since I’ve posted here.  Last time would have been about half way through the S’kali edit.  So, yes, an update is long over due.

We’ve been cutting the trailer for 5:13 over the weekend.  I was hoping to have some video blogs for you on the editing of the film, but there’s been all sorts of issues with codecs, editing software and formats, that it’s been a little bit crazy.  I’ll blog on this at some point in the near future, but I guess the down side of using the latest technology is that you’re often in uncharted waters – that’s certainly been the case here, with all sorts of issues early on in the edit, typically regarding brand new camera, the format they output to, incompatibility (or, at least, inconsistencies) between PCs and Macs, codecs, how editing software handles file formats…  You name it, we’ve come across it.  And of course, using the latest technology means that there’s very little documentation out there (even on the interweb).

The end result is that we’re using a Sony Vegas suite now, and the edit is running smoothly at long last.  In fact, we’re about two scenes away from having the first rough cut of the film (minus sound treatment), which is pretty exciting.

Sony Vegas itself is rather new (relatively speaking), and certainly not nearly as well known as, say, Final Cut, Adobe Premiere and Avid.  But, rather oddly, it’s the only suite that’s been capable of handling what we’re throwing at it.  It’s audio facilities, incidentally, outclass any editing suite I’ve come across, which – seeing as we’re working on a horror film, warrants its usage alone.  It’s also creeping its way up the Hollywood ladder at the moment.  For me, the way it has allowed me to cut in HD without the need for rendering, and to run with such a smooth frame rate on an external monitor, has been a treat.

Anyway, the first cut of the trailer is doing the rounds with the 'higher-ups’ today.  So, we can hopefully bring that to you very soon.  It’s all rather exciting.

Oh, and if you fancy a peek at the editing suite, it’s covered from head to toe (or, rather, door to window) in storyboard….

Editing Suite - August 4th 2008 2008-08-04 007

I’ve booked a weekend on the crazy farm once I’m done with the edit…  Surrounding myself in pure blue horror can’t be healthy…

Ali